Marketing and Events Manager

Marketing

Baraja is changing the world of self-driving cars, through the invention of a new type of LiDAR called Spectrum-Scan which delivers the highest performance available.  We have traction with global auto manufacturers, a $US33M A Round from leading VC’s including Sequoia China, Blackbird and Main Sequence and growing rapidly.  We are now searching for a Director of Marketing. 

This is a greenfield opportunity to join an outstanding team that has built and deployed a world-class product in a very exciting vertical market of autonomous vehicles reporting directly to the CEO/Founder.   Baraja is based out of Sydney, Australia and operates globally with offices in the US and China.  Our team is PhD heavy, with a mix of strong commercial experience combined with an Australia culture and mentality of honesty, passion and humility.  

 Working on major international industry events & tradeshows will be a significant element to the role, as these events work to bring customers together and showcase technologies of the future.  You will also own all aspects of outbound and inbound marketing, including website and social channels.


Core responsibilities of the role,

  • Building the marketing team and function across the company,

  • Creating integrated marketing plans and budgets to drive customer engagement and adoption, including owning the strategy and delivery on worldwide tradeshows

  • Establish and promote the Baraja brand for employee attraction & retention

  • Establish and drive a data-driven marketing decision framework

  • Driving brand awareness, including publications that highlight Barajas’s technology through independent respected third parties’ platforms, such as universities.

  • Collaborate with engineering’s, product development, business development teams to deeply understand customer needs and feedback, resulting in clear and meaningful marketing collateral,

  • Coordination and strategy for product launches,

  • Manage and build all aspects of Baraja’s inbound and outbound marketing, including website and social media.

  • Work collaboratively as part of our leadership team,

     

What we need in this role,

  • A passionate B2B product-based marketer, with international experience,

  • Hands-on, get it done approach to solving problems and customer engagement,

  • A demonstrated track record of successfully taking new products to market,

  • Automotive,  Optical Components, Sensors, AI Software.

  • Experience in scaling, venture funded or fast growth tech,

  • A passion for working in an autonomous, open, candid and transparent organizational culture,

  • Experience at building and leading teams

For the right person, we offer a truly exceptional opportunity to join a world-class team of experts who are deeply passionate about the impact LiDAR will have in transforming our cities.  A market-based salary with the opportunity for equity in a venture-funded global leader.   An ability to make an impact and work directly with the management team, investors and advisors, across the world.  An opportunity to work closely with leading global auto manufactures centred in autonomous vehicles.  All within a casual, open and welcoming business that has a bucket load of humility and passion.  Talk to us.

Self-driving is hard, your choice of LiDAR shouldn’t be. Baraja has invented a new type of LiDAR called Spectrum-Scan which delivers the highest performance available to address the challenge of self driving cars.

Baraja is a rapidly growing start-up, with a revolutionary LiDAR for self-driving vehicles. Our HQ is based in Sydney, Australia, with offices in China and the USA.

We are quickly expanding worldwide, hiring through Europe and Asia, closely collaborating with car manufacturers to iterate and refine our vision of what LiDAR needs to be.

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Marketing and Events Manager

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